Video marketing has materialized as a prominent solution for brands to influence and engage their target audience. Using video content in your company’s marketing strategy used to be a necessary piece to your marketing challenge that could make the success of your brand. Brands who use video are more likely to influence their audience in search, on social media, and on their website.
These few stats prove the power of video content:
Before reading any text, 60% of site visitors will watch a video if available. (Diode Digital) One minute of video is worth 1.8 million words. (Forrester Research) 56% of consumers believe if a company has a website, it should have video content. (Animoto) The Average user spends 16 minutes and 49 seconds a month watching online video ads. (ComScore) 80% of consumers say a video showing how a product or service works is important when learning about the company. (Animoto) Your website is 50 times more likely to appear on the first page of a search engines results page if it includes video. (Forrester Research)
Your brand should be spending maximum time on video content, and less time on long-tail written content. As more customers expect video content to appear with every search they make, you need to be prepared with treasured video content to create a more logical user experience for your prospective customers. The more short videos that can be found either about, or created by your brand, the better luck you have at reaching your audience creating an impact in your industry.
Meet us to find What type of video content performs best for your company?