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Importance of Social Media Marketing

Updated: Mar 30


If a person wants to share his personal life, then he uses Facebook, if someone wants to show his skill, then he uses Instagram, if someone wants to share his thoughts, then Twitter is a source for him. It becomes, and if good relations are to be made with B2B companies, then they use LinkedIn.


Because of these reasons, you must have used social media at some time or the other. According to Global Statistics, there are 448 Million Social Media Users in India in 2021 and an Average User spends 2.25 hours on Social Media every day. After reading these statistics, you can imagine how much potential is there in social media.

Will you still use social media only for entertainment? Obviously not at all.

So here comes the point of using social media to your advantage. Yes, the right use of social media can prove to be a great deal of profit in your life. There is something for everyone on the platforms of social media.


In today's blog, we are going to read about SMM. We will understand Social Media Marketing in and know its different types (Social Media Marketing Types) and benefits (Social Media Marketing Benefits).


What is social media marketing?

Its meaning is hidden in the name of Social Media Marketing (SMM). Simply put, marketing on Social Media Platforms is called Social Media Marketing.


Social Media Marketing includes all those Inorganic or Paid Strategies using which you can market your business or your services on various platforms of Social Media and generate Leads for yourself.

Apart from this, if you have any special skills, then you can also market them and earn money.


Why is Social Media Marketing important?

Social media plays an important role in online marketing. In such a situation, if you ignore it, then in Long Run you can lose many such customers whom you could have connected with your business.


Let us now talk about the Social Media Marketing Benefits which are important for you to know so that you can start doing Social Media Marketing today.


1. Brand Awareness

The count of social media users is increasing day by day. A disaster like Covid 19 has also made a lot of changes in the world of Online Marketing.

When you continuously share your business-related content on social media, people start knowing you, and recognizing you, and thus your brand value increases.

Here users have the freedom to Like, Comment and Share your posts and they also interact with you. Engagement on Social Media Posts leads to an increase in your Brand Awareness.


2. Targeted Reach

The campaign's Social Media allows you to customize your Ad Campaign very easily and this is its biggest plus point.

This means that you show your advertisement only to those people who are interested in your products or services. When you target the audience with such precision, then it is obvious that you will get excellent results.

Along with this, you can also analyze which results in you got from which ad.


Before doing any analysis, run your campaigns for at least 15 – 20 days and then analyze and if you want to make changes, do so.


3. Customer Relations

The audience on social media always prefers to read quality content. Whenever you do a post on social media, your followers like it, comment on it and share it.

In such a situation, when you interact with your followers, then the trust of your followers also develops in your brand. Nowadays Giveaway Trend is going on a lot, so you can plan it too and build a good relationship with your customers.


4. Lead Generation

For Lead Generation, it is necessary to do Promotions on Social Media, for this you can Run Paid Campaigns. Also, you can Boost Posts, and Pay Promotions so that the reach of your post increases and more and more people see it. Your followers on social media are interested in your products.

You can also do Sales Conversions while increasing your Engagement with them.


5. Direct Selling

Facebook has launched Marketplace and Instagram has also added the feature of Instagram Shop. With this, doing business has become even easier. The best advantage of selling on Social Media Platforms is that here you can connect with the customer without any middleman.


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